The Best Marketing Podcasts in 2026

thepodcastconsultant
23 min read
Podcast marketing header.

Maybe you’re refreshing your marketing knowledge, or maybe you’re building a show of your own and want to understand what the recommended podcasts about marketing actually do well. Either way, you need a list you can trust, not another aggregated roundup padded with filler entries.

This guide covers 12 of the top marketing shows worth following in 2026, from general-purpose favorites to those covering digital strategy, content, SEO, and finance. It also breaks down how to find other must-listen marketing podcasts that align with your specific goals, whether you’re a solo marketer, an agency owner, or a financial services professional building audience authority.

Table of Contents

This isn't just another generic marketing guide. It's a battle-tested framework based on real results from shows we've helped grow.

What Are the Best General Marketing Podcasts to Follow?

The strongest general marketing podcasts balance breadth with actionable depth. Marketing Over Coffee (weekly, 45 min) and Smart Passive Income (weekly, 30 min) are the two most consistent choices for marketers who want both classic strategy and current tactics without committing to hour-plus episodes. GaryVee Audio Experience rounds out the category for daily habit-building.

Whether you’re working to improve your KPIs or figuring out how to make your show stand out, these recommended shows for marketing professionals can give you a real edge.

Marketing Over Coffee

  • Average Length: 45 minutes
  • Publishing Cadence: Weekly
  • Best For: New and classic marketing tips

Marketing Over Coffee is a 365 marketing podcast with hosts John J. Wall and Christopher S. Penn. Each episode covers both old and new aspects of marketing, from social media and PPC to ‘old school’ methods like offline marketing campaigns.

Both Wall and Penn cover recent news in their show, and they also host experienced guests providing unique perspectives on recent trends. If you’re interested in learning more (or prefer consuming your media another way), you can also find related podcast posts linked to the sidebar on the website.

If you can’t get enough episodes of Marketing Over Coffee, keep in mind they’re affiliated with Trust Insights (a data science company offering analytics training and education). This company publishes a weekly show called In-Ear Insights, also hosted by Christopher Penn and his Co-Founder and CEO Katie Robbert.

Listen to Marketing Over Coffee on:

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Smart Passive Income

  • Average Length: 30 minutes
  • Publishing Cadence: Weekly
  • Best For: Entrepreneurs and business owners

Smart Passive Income is hosted by Pat Flynn, a serial entrepreneur and startup advisor with years of experience building online businesses. The goal of the show is to explore how people grow their businesses, specifically covering growth hacking methods and unique strategies for building brands.

You’ll find notable guests on many episodes of SPI, including Megan Gilger, Ramit Sethi, Jeff Goins, and more. Flynn also records many episodes on his own, especially those covering the nuts and bolts of passive income.

Keep in mind there are nearly 1,000 SPI episodes, so you may want to rely on the website to track down specific topics. You can also access additional resources to improve your listening experience, including community forums, self-paced courses, live events, and more.

Listen to Smart Passive Income on:

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Retained Trust

  • Average Length: 55 minutes
  • Publishing Cadence: Weekly
  • Best For: Agency owners

Retained Trust is a newer marketing podcast covering ways to build, scale, and sell high-performing agencies. Host Karl Hughes has years of experience acquiring technical agencies and growing them to their fullest potential.

Guests are a focal point on each episode of Retained Trust, as Karl interviews business leaders about specific marketing and growth strategies. His goal is to investigate the habits, tactics, and strategies they’ve learned to grow niche digital agencies regardless of their experience level.

This is a video podcast first, which means you can listen to content on its own or watch full video replays on YouTube or Spotify. There are also show notes (timestamped summaries of key points) available on the Retained Trust website so you can quickly catch the highlights.

If the guest interview format is what draws you to these shows, our breakdown of the best interview podcasts covers what makes that format work at its best.

Listen to Retained Trust on:

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The GaryVee Audio Experience

  • Average Length: 60 minutes
  • Publishing Cadence: Daily
  • Best For: Marketing fireside chats

There’s a good chance you’re already familiar with Gary Vaynerchuk: he’s one of the best-recognized and most influential marketers alive today. His personal podcast, The GaryVee Audio Experience, has remained a global top 100 business podcast since its launch in 2014.

The GaryVee Audio Experience covers digital marketing, guest interviews, keynote speaking, and entrepreneurship. There’s at least one episode published every day, which means there’s never a lull in business-related content.

Keep in mind there are more than 2,000 episodes, so it may take some searching to find what you’re looking for. But considering some episodes are as short as seven minutes, it’s hard to argue against adding this podcast to your weekly listening regimen.

Listen to The GaryVee Audio Experience on:

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Which Marketing Podcasts Are Best for Financial Services Professionals?

For financial services marketers, the most relevant shows sit at the intersection of investment strategy and communication: Capital Allocators, Invest Like The Best, The Investors First Podcast, and For Your Innovation. These aren’t marketing shows by title, but each models the content approach of deep expertise, credible guests, and niche specificity that works in regulated industries.

If you’re an agency specializing in financial services, or a finance business looking for top digital marketing listening, these four shows are worth adding to your rotation. For a deeper look at shows in this space, see our full guide to the best finance podcasts. If your audience includes retail investors or individuals managing their own money, our guide to the best personal finance podcasts is a useful companion resource.

These shows offer a wide range of guests and provide valuable content for both finance and business marketers. They also cover a wide range of topics that can help in assessing what makes your podcast different.

Capital Allocators

  • Average Length: 45 minutes
  • Publishing Cadence: Weekly
  • Best For: Institutional asset owners and investment firms

Capital Allocators is led by Ted Seides, an expert in the world of investment management and allocation. He has (so far) recorded 400+ episodes covering the ins and outs of capital allocation, from investment management operations to private equity deals, manager meetings, and more.

Seides hosts knowledgeable experts on each podcast, each hailing from different industries, niches, and backgrounds. The goal is to help allocators and strategists develop the same processes used by premier investors.

You should know there are multiple Capital Allocators podcasts depending on your specific role or interest. There are dedicated mini-series for Private Equity Deals, Investment Management Operations, and Manager Meetings.

Listen to Capital Allocators on:

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Invest Like The Best

  • Average Length: 90 – 120 minutes
  • Publishing Cadence: Weekly
  • Best For: Investment methods, ideas, and stories

Hosted by Patrick O’Shaughnessy, the Founder and CEO of Positive Sum, the Invest Like The Best podcast is all about interviewing the best investors on the planet. The goal is to find specific tools, strategies, and habits that save time and money.

O’Shaughnessy hosts two different types of people: business leaders and investment professionals. Each episode explores how business and investing connect to life, as well as the stories, frameworks, and cultural events that continue to shape our lives.

There are more than 400 episodes of Invest Like The Best, although you can use the website’s search feature to find specific topics of interest. There are also detailed transcripts of each episode in case you don’t have the time for 90+ minute episodes. If you want to extend your listening beyond this list, our guide to the best investing podcasts covers additional options in the investment strategy space.

Listen to Invest Like The Best on:

Highlights

Whether you're just starting or are looking to improve your existing show, these tips will help you produce a better podcast.

The Investors First Podcast

  • Average Length: 60 minutes
  • Publishing Cadence: Monthly
  • Best For: Chartered Financial Analysts (CFAs)

The Investors First Podcast is an award-winning show hosted by the CFA Society Orlando. The goal is to provide meaningful news and education to investors and investment professionals in the US and beyond.

There’s no single host for The Investors First Podcast, with a rotating cast of co-hosts depending on the day. Steve Curley is one of the most common voices you’ll hear, followed by Javier Perez, Christina Shaffer, Chris Cannon, and others.

If you’re a CFA or investment professional who wants to stay current, this once-monthly podcast would be a valuable asset. It also provides more information about finding a CFA Society®, which can help to grow your network, find new opportunities, and locate professional development courses in your line of work.

Listen to The Investors First Podcast on:

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For Your Innovation

  • Average Length: 20 – 60 minutes
  • Publishing Cadence: Twice weekly
  • Best For: Cutting-edge innovations and industry news

For Your Innovation (FYI) is an ARK Invest podcast exploring disruptive technology in fast-growing industries. Each episode covers the basics of technologically driven growth by conducting post-mortems on new research, controversies, and scientific breakthroughs.

Every FYI episode is hosted by Sam Korus and Nicholas Grous, both of whom have backgrounds in portfolio management and industry analysis. There’s also a mini-series known as the FYI Brainstorm with short-form, casual conversations exploring recent trends with in-house experts.

For Your Innovation hosts guests with a wide variety of experiences, including Cathie Wood, Ambassador Yossi Gal, Chris Burniske, and many others. If you’re curious to hear from leading experts and learn how short-term news impacts long-term views, this is a valuable podcast to add to your list.

Listen to For Your Innovation on:

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What Are the Best Digital Marketing Podcasts for Practitioners?

For practitioners focused on digital channels, Perpetual Traffic covers paid traffic with approximately 600 episodes, The Digital Marketing Podcast reaches 130,000 listeners across 190+ countries with 10-minute tactical episodes, and The Content 10x Podcast covers content repurposing for B2B teams. Each serves a different skill level and time budget.

Compared to traditional marketing techniques, digital marketing is often more complex and involved. Thanks to these best SEO and marketing podcasts and digital-first shows, it’s easy to build your knowledge in bite-sized episodes.

Perpetual Traffic

  • Average Length: 35 minutes
  • Publishing Cadence: Biweekly
  • Best For: Paid traffic strategies

If you’re looking for ways to leverage ads for your business, the Perpetual Traffic podcast should be a must on your list. Both Ralph Burns and Lauren Petrullo have hands-on experience with lead generation and sales, with multiple decades of experience between them.

There’s a lot to recommend the Perpetual Traffic podcast: the episodes are short, the subject matter is unique, and the level of complexity is adaptable to listeners of all skill levels. You don’t need to be an expert to get started, and if you listen through its roughly 600-episode backlog, there’s a lot you can learn in the span of a few hours.

Keep in mind not all episodes go into detail on paid traffic. More recent episodes cover a wider variety of business topics, including hiring mistakes, Amazon eCommerce, marketing scandals, and more.

Listen to Perpetual Traffic on:

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The Digital Marketing Podcast

  • Average Length: 10 minutes
  • Publishing Cadence: Weekly
  • Best For: General digital marketing advice

The Digital Marketing Podcast specializes in practical advice for digital marketing across sectors. With over 130,000 listeners in 190+ countries, it’s one of the most popular marketing audio shows in the world.

There’s no single topic covered by the Digital Marketing Podcast: episodes range from news and tools to techniques and strategies used by global experts. The podcast website lets you drill down into specific niches, including mobile marketing, usability, and ranking your brand via ChatGPT.

Every DMP episode hovers around 10 minutes, which works well for busy marketers who are short on time. You’ll also get a chance to hear from its rotating cast of hosts, including Ciaran Rogers, Louise Crossley, and Daniel Rowles from the online learning hub Target Internet.

Listen to The Digital Marketing Podcast on:

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The Content 10x Podcast

  • Average Length: 15 minutes
  • Publishing Cadence: Biweekly
  • Best For: Content repurposing strategies

Amy Woods, CEO and Founder of Content 10X created The Content 10X Podcast to explore content repurposing. This includes content recycling strategies that apply directly to podcast marketing, including tactics for webinar content, guest appearances, and more.

The Content 10x Podcast is a good fit for B2B marketers, especially those specializing in content marketing. The company also offers podcast marketing services for reporting and repurposing audio/video content.

If you’re in a company that’s focused on DTC or B2C, not all episodes will apply to your approach. But the podcast is a solid resource for any marketer looking to expand their content strategy.

Listen to the Content 10X Podcast on:

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Optimize Podcast

  • Average Length: 55 minutes
  • Publishing Cadence: Inactive
  • Best For: Business growth and digital marketing

As the name implies, Optimize Podcast is about scaling SEO channels, from backlinking to UX design to meaningful content strategies. Its host Nate Matherson is a decorated veteran, responsible for creating two venture-backed startups and acting as the Head of Growth at Numeral.

The Optimize Podcast covers technical SEO and content strategy, although there are plenty of individual episodes exploring link building, AI, and algorithm updates. The topic mostly depends on the guest in question: Matherson picks experts from dozens of niches, from in-house to agencies to contractors and freelancers.

Keep in mind that The Optimize Podcast hasn’t been updated much since Nate moved on from his role at Positional. That said, all 76 episodes are still available on YouTube, as well as many other platforms.

Listen to the Optimize Podcast on:

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What Are the Best SEO Podcasts for Marketers?

The strongest SEO podcast options mix technical strategy with practical content guidance. Optimize Podcast covers algorithm updates and link-building with an in-house-to-agency perspective. The Digital Marketing Podcast includes dedicated episodes on search ranking and AI tools. For deeper technical coverage, shows like Search Off the Record (from Google’s Search Relations team) cover how search actually works from the source.

The challenge with SEO audio content is staying current: algorithm updates move quickly, and a 2023 episode on link-building may point you in the wrong direction in 2026. For that reason, the most reliable SEO podcast strategy pairs one show with a strong technical foundation (Optimize Podcast or Search Off the Record) with a faster-cadence news show that covers weekly updates.

What separates good SEO podcasts from great ones is the willingness to get specific. Episode titles like “How to Scale SEO Authority” or “Mastering Internal Linking” give you something to act on immediately. Generic marketing content dressed up as SEO advice doesn’t. The shows in this guide that have dedicated SEO episodes, particularly Optimize Podcast and The Digital Marketing Podcast, tend to bring in practitioners rather than brand ambassadors, which means the advice is field-tested.

If you’re a financial services marketer specifically, SEO for regulated industries has additional constraints: content marketing guidelines, compliance review cycles, and conservative brand standards all affect what you can publish and how quickly. The Optimize Podcast’s focus on content strategy and UX, rather than just link volume, makes it the most applicable option for that context.

What Are the Best Content Marketing Podcasts?

The Content 10x Podcast and Smart Passive Income are the two strongest options for content-focused marketers. The Content 10x Podcast specializes in repurposing, turning one piece of content into five distribution formats, which is directly applicable to podcast marketing. Smart Passive Income covers content strategy as part of its broader business growth framing, with nearly 1,000 episodes to pull from.

Content marketing podcasts break into two practical camps: strategy-level shows that help you build an editorial architecture, and execution-level shows that help you publish more efficiently. Marketing Over Coffee sits in the strategy camp: its weekly format and diverse guest roster model the kind of editorial consistency that content marketing requires. The Content 10x Podcast sits firmly in the execution camp.

For B2B marketers specifically, repurposing is the highest-leverage activity in a content plan. A single long-form podcast episode can generate a written recap, three short-form social clips, one email newsletter, and a quote card. The Content 10x Podcast has built its entire library around this principle, and Amy Woods’ practitioner-first approach (she runs a content repurposing agency) means the advice comes from real client work, not theoretical frameworks.

One pattern we’ve seen consistently with the financial services and B2B clients we produce shows for at TPC: the podcasters who grow audience fastest are not publishing more content. They’re distributing the same content more intelligently. That’s the core argument of the top shows on content marketing, and it’s worth at least a few episodes of your listening time to understand before you commit to a content calendar.

How Do You Find Marketing Podcasts That Match Your Goals?

Want to add even more podcasts to your list?

Here are some tips for finding insightful marketing podcasts:

Identify Podcasts by Niche

Not all top marketing shows are the same, and the vast majority won’t match what you’re actually trying to learn. Narrow by specific tags or focus areas (“growth marketing,” “financial marketing,” “SEO strategy”) rather than starting with the broad category. Apple Podcasts and Spotify both support tag-based search.

Filter for Actionable Output

The difference between a good podcast and a great one is whether you finish an episode with something you can act on. Before adding a show to your regular rotation, listen to a few minutes of a recent episode. Good podcasts for marketers provide practical tips linked to real examples, not motivational reframes of common knowledge.

Seek Out Diverse Formats and Voices

Whether you’re an established marketer or building a show of your own, your listening rotation should include both broad-strategy shows and niche-specialist shows. The combination gives you a full picture of your category: what the generalists are saying, and what practitioners in your specific corner are actually doing. For networking purposes, smaller niche shows often have more accessible hosts and more engaged communities than the top 100 shows.

If your goals are more finance-focused than marketing-specific, our guide to the best finance podcasts covers that territory directly.

The Bottom Line on the Best Marketing Podcasts

There are dozens of popular marketing shows available, but only a handful truly earn a recurring slot in your listening schedule. The right choice depends entirely on your role: a financial services marketer has different needs than a DTC content strategist, and a solo entrepreneur has different needs than an agency owner managing a team.

Use this guide as a starting point. Work through one or two shows from the category most relevant to your current goals, note what works, and build from there. If you’re planning to launch a marketing podcast of your own or optimize an existing one, the shows here are useful models for format, cadence, and editorial tone.

For hands-on support with podcast production, launch strategy, or audience development, The Podcast Consultant works with financial services and B2B clients across the full lifecycle of a show. More than 10,000 episodes produced for hundreds of international podcasters.

Curious about how your existing show stacks up? Schedule a discovery call with the team.

Just looking for more great podcasts to follow? Get more inspiration from our client shows.

Frequently Asked Questions

What are the best marketing podcasts for beginners in 2026?

Marketing Over Coffee and Smart Passive Income are ideal for beginners. Marketing Over Coffee covers both classic and new marketing tactics in 45-minute weekly episodes, while Smart Passive Income focuses on entrepreneurship and business growth with 30-minute episodes.

Which marketing podcasts are best for financial services professionals?

Capital Allocators (45 minutes weekly, focused on institutional asset owners), Invest Like The Best (90–120 minutes weekly covering investment strategies), The Investors First Podcast (60 minutes monthly for CFAs), and For Your Innovation (20–60 minutes twice weekly on disruptive technology) all target finance professionals and financial services marketers.

Which marketing podcast has the most episodes for learning?

The GaryVee Audio Experience has over 2,000 episodes published since 2014, making it one of the largest marketing podcast libraries. Smart Passive Income has nearly 1,000 episodes, Perpetual Traffic has approximately 600 episodes, and both Capital Allocators and Invest Like The Best have 400+ episodes each.

What makes a good marketing podcast for business growth?

Good marketing podcasts provide actionable advice applicable to your industry and skill level, feature diverse expert voices and perspectives, offer practical tips with resources in show notes (the written companion pages that accompany each episode), and cover topics aligned with your specific marketing goals whether that’s content marketing, SEO, paid advertising, or passive income strategies.

What is the best marketing podcast?

The best marketing podcast depends on your role and focus. For general strategy, Marketing Over Coffee (weekly, 45 min) is the most consistently useful. For digital marketing practitioners, The Digital Marketing Podcast reaches 130,000 listeners across 190+ countries. For financial services marketers, Capital Allocators and Invest Like The Best are the most relevant options.

What is a good digital marketing podcast?

Perpetual Traffic covers paid traffic and lead generation across roughly 600 episodes. The Digital Marketing Podcast covers news, tools, and tactics in 10-minute weekly episodes, making it one of the fastest ways to stay current on digital marketing without a major time commitment. Both are available on Spotify and Apple Podcasts.

What are some good podcasts about content marketing?

The Content 10x Podcast focuses specifically on content repurposing for B2B marketers and is hosted by Amy Woods, who runs a content repurposing agency. Smart Passive Income covers content strategy as part of a broader audience-building curriculum and has nearly 1,000 episodes. Marketing Over Coffee addresses content marketing through its regular coverage of social media and editorial strategy.

What are the best content marketing podcasts?

The Content 10x Podcast is the most specialized option for content marketers, covering repurposing, recycling, and multi-format distribution. For broader content strategy, Smart Passive Income and Marketing Over Coffee both address content planning as part of their wider marketing and business growth coverage. All three publish weekly or biweekly and are available on major podcast platforms.

What are some good podcasts about SEO?

Optimize Podcast covers technical SEO, content strategy, and link-building across 76 episodes hosted by Nate Matherson. The Digital Marketing Podcast includes dedicated SEO episodes alongside its broader digital marketing coverage. For practitioners who want direct information from Google’s search team, Search Off the Record covers algorithm behavior and search quality guidelines from the source.

What are some good email marketing podcasts?

Email marketing is underrepresented as a standalone podcast category. Perpetual Traffic covers email as part of its direct response and lead generation focus. Smart Passive Income addresses list-building and email sequences regularly. For dedicated email content, Email Marketing Heroes (hosted by Kennedy and Carrie) covers copywriting and deliverability for service businesses.

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