The Best Marketing Podcasts in 2025

Last Modified on March 13, 2025
Podcast marketing header.

Maybe you’re looking to brush up on your marketing knowledge, or maybe you’re creating a podcast covering similar topics. Either way, you’re on the hunt for great marketing podcasts — and you only want the best to inform your next move. 

This article rounds up 12 top marketing podcasts in 2025 — from general marketing and video podcasts to those specialized in finance and digital marketing — so you can pick the ones that are right for you. It also explains how to find other podcasts so you can continue expanding your marketing repertoire.

With this in mind, let’s dive into the 12 best marketing podcasts of 2025 to inspire and guide your marketing efforts.

Top Marketing Podcasts for All Podcasters

Whether you’re trying to improve your KPIs or looking for ways to get your marketing podcast stand out from the crowd, these marketing podcasts can give you a leg up.

Let’s dive into the four most popular options below:

Marketing Over Coffee

  • Average Length: 45 minutes
  • Publishing Cadence: Weekly
  • Best For: New and classic marketing tips

Marketing Over Coffee is a 365 marketing podcast with hosts John J. Wall and Christopher S. Penn. Each episode was designed to cover both old and new aspects of marketing, from social media and PPC to ‘old school’ methods like offline marketing campaigns.

Both Wall and Penn cover recent news in their show, although they also host experienced guests providing unique perspectives on recent trends. If you’re interested in learning more prefer consuming your media another way), you can also find related podcast posts linked to the sidebar on the website.

If you can’t get enough episodes of Marketing Over Coffee, keep in mind they’re affiliated with Trust Insights (a data science company offering analytics training and education). This company publishes a weekly show called In-Ear Insights, which is also hosted by Christopher Penn and his Co-Founder and CEO Katie Robbert.

Listen to Marketing Over Coffee on:

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Smart Passive Income

  • Average Length: 30 minutes
  • Publishing Cadence: Weekly
  • Best For: Entrepreneurs and business owners

Smart Passive Income is hosted by Pat Flynn, a serial entrepreneur and startup advisor with years of experience building online businesses. So it’s no surprise that the goal of the show is to explore how people grow their businesses, specifically covering growth hacking methods and unique strategies for building brands.

You’ll find notable guests on many episodes of SPI, including Megan Gilger, Ramit Sethi, Jeff Goins, and more. However, Flynn also records many episodes on his own, especially those covering the nuts and bolts of passive income.

Keep in mind there are nearly 1,000 SPI episodes, so you may want to rely on the website to track down specific topics. You can also access additional resources to improve your listening experience, including community forums, self-paced courses, live events, and more.

Listen to Smart Passive Income on:

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Retained Trust

  • Average Length: 55 minutes
  • Publishing Cadence: Weekly
  • Best For: Agency owners

Retained Trust is a newer marketing podcast covering ways to build, scale, and sell high-performing agencies. Host Karl Hughes has years of experience acquiring technical agencies and growing them to their fullest potential. 

Guests are a focal point on each episode of Retained Trust, as Karl interviews business leaders about specific marketing and growth strategies. His goal is to investigate the habits, tactics, and strategies they’ve learned to grow niche digital agencies regardless of their experience level.

This is a video podcast first, which means you can listen to content on its own or watch full video replays on YouTube or Spotify. There are also show notes available on the Retained Trust website offering key points and timestamps so you can quickly catch the highlights.

Listen to Retained Trust on:

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Whether you're just starting or are looking to improve your existing show, these tips will help you produce a better podcast.

The GaryVee Audio Experience

  • Average Length: 60 minutes
  • Publishing Cadence: Daily
  • Best For: Marketing fireside chats

There’s a good chance you’re already familiar with Gary Vaynerchuk: he’s one of the best-recognized and most influential marketers alive today. So it’s no surprise his personal podcast — The GaryVee Audio Experience — has remained a global top 100 business podcast since its launch in 2014.

The GaryVee Audio Experience covers a little bit of everything: digital marketing, guest interviews, keynote speaking, and entrepreneurship. There’s at least one episode published every day, which means there’s never a lull in business-related content. 

Keep in mind there are more than 2,000 episodes, so it may take some searching to find what you’re looking for. But considering some episodes are as short as seven minutes, it’s hard to argue against adding this podcast to your weekly listening regimen.

Listen to The GaryVee Audio Experience on:

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Finance Podcasts for Industry-Specific Insights

Are you a marketing agency that specializes in financial services? Or a business in the finance industry thinking about ways to promote your podcast? We’ve collected four unique shows to point you in the right direction. 

While not ‘marketing’ podcasts per se, they still offer a wide range of guests and provide valuable content for both finance and business marketers alike. They also cover a wide range of topics that can help in assessing what makes your podcast different.

Let’s kick off with one of the most popular shows:

Capital Allocators

  • Average Length: 45 minutes
  • Publishing Cadence: Weekly
  • Best For: Institutional asset owners and investment firms

Capital Allocators is led by Ted Seides, an expert in the world of investment management and allocation. He has (so far) recorded 400+ episodes covering the ins and outs of capital allocation, from investment management operations to private equity deals, manager meetings, and more.

Seides hosts knowledgeable experts on each podcast, each hailing from different industries, niches, and backgrounds. The goal is to help allocators, strategists and thought leaders develop the same processes used by premier investors. 

You should know there are multiple Capital Allocators podcasts depending on your specific role or interest. There are dedicated mini-series for Private Equity Deals, Investment Management Operations, and Manager Meetings.

Listen to Capital Allocators on:

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Invest Like The Best

  • Average Length: 90 – 120 minutes
  • Publishing Cadence: Weekly
  • Best For: Investment methods, ideas, and stories

Hosted by Patrick O’Shaughnessy, the Founder and CEO of Positive Sum, the Invest Like The Best podcast is all about interviewing the best investors on the planet. The ultimate goal is to find specific tools, strategies, and habits that save time and money.

O’Shaughnessy hosts two different types of people: business leaders and investment professionals. Each episode explores how business and investing connect to life, as well as the stories, frameworks, and cultural events that continue to shape our lives. 

There are more than 400 episodes of Invest Like The Best, although you can use the website’s search feature to find specific topics of interest. There are also detailed transcripts of each unique episode in case you don’t have the time for 90+ minute episodes. 

Listen to Invest Like The Best on:

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The Investors First Podcast

  • Average Length: 60 minutes
  • Publishing Cadence: Monthly
  • Best For: Chartered Financial Analysts (CFAs)

The Investors First Podcast is an award-winning show hosted by the CFA Society Orlando. The goal is to provide meaningful news and education to investors and investment professionals in the US and beyond.

There’s no single host for The Investors First Podcast, with a rotating cast of co-hosts depending on the day. Steve Curley is one of the most common voices you’ll hear, followed by Javier Perez, Christina Shaffer, Chris Cannon, and others. 

If you’re a CFA or investment professional who wants to stay on the bleeding edge, this once-monthly podcast would be a valuable asset. It also provides more information about finding a CFA Society®, which can help to grow your network, find new opportunities, and locate professional development courses in your line of work.

Listen to The Investors First Podcast on:

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For Your Innovation

  • Average Length: 20 – 60 minutes
  • Publishing Cadence: Twice weekly
  • Best For: Cutting-edge innovations and industry news

For Your Innovation (FYI) is an ARK Invest podcast exploring disruptive technology in the world’s fastest-growing industry. Each episode covers the basics of technologically driven growth by conducting post-mortems on new research, controversies, and scientific breakthroughs.

Every FYI episode is hosted by Sam Korus and Nicholas Grous, both of whom have backgrounds in portfolio management and industry analysis. There’s also a mini-series known as the FYI Brainstorm with short-form, casual conversations exploring recent trends with in-house experts.

For Your Innovation hosts guests with a wide variety of experiences, including Cathie Wood, Ambassador Yossi Gal, Chris Burniske, and many others. If you’re curious to hear from leading experts, as well as learn how short-term news impacts long-term views, this is a valuable podcast to add to your list.

Listen to For Your Innovation on:

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Digital Marketing Podcasts Worth Following

Compared to traditional marketing techniques, digital marketing is often more complex and involved. Of course, knowledge is built on the giants who came before, and thanks to these digital marketing podcasts, it’s easy to upskill your knowledge in bite-sized episodes.

Here are some shows worth keeping on your radar:

Perpetual Traffic

  • Average Length: 35 minutes
  • Publishing Cadence: Biweekly
  • Best For: Paid traffic strategies

If you’re looking for ways to leverage ads for your business, the Perpetual Traffic podcast should be a must on your list. Both Ralph Burns and Lauren Petrullo have hands-on experience with lead generation and sales, with multiple decades of experience under their belts.

There’s a lot to recommend the Perpetual Traffic podcast: the episodes are short, the subject matter is unique, and the level of complexity is adaptable to listeners of all skill levels. You don’t need to be an expert to get started, and if you listen through its ~600-episode backlog, there’s a lot you can learn in the span of a few hours.

Keep in mind not all episodes go into detail on paid traffic, More recent episodes cover a wider variety of business topics, including hiring mistakes, Amazon eCommerce, marketing scandals, and more.

Listen to Perpetual Traffic on:

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The Digital Marketing Podcast

  • Average Length: 10 minutes
  • Publishing Cadence: Weekly
  • Best For: General digital marketing advice

The Digital Marketing Podcast specializes in practical advice for digital marketing across sectors. With over 130,000 listeners in 190+ countries, it’s easily one of the most popular marketing audio shows in the world. 

There’s no single topic covered by the Digital Marketing Podcast: episodes range from news and tools to techniques and strategies used by global experts. Thankfully, the podcast website allows you to drill down into uncommon niches, including mobile marketing, usability, and even ranking your brand via ChatGPT.

Every DMP episode hovers around 10 minutes max, which is best for busy marketers who are short on time. You’ll also get a chance to hear from its rotating cast of hosts, which includes Ciaran Rogers, Louise Crossley, and Daniel Rowles from the online learning hub Target Internet.

Listen to The Digital Marketing Podcast on:

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The Content 10x Podcast

  • Average Length: 15 minutes
  • Publishing Cadence: Biweekly
  • Best For: Content repurposing strategies

Amy Woods, CEO and Founder of Content 10X created The Content 10X Podcast to explore all things content repurposing. This includes content recycling strategies that apply directly to podcast marketing, including tactics for webinar content, guest appearances, and more.

The Content 10X Podcast is a good fit for B2B marketers, especially for those specializing in content marketing. The company also offers podcast marketing services for reporting and repurposing your audio/video content. 

If you’re in a company that’s focused on DTC or B2C, however, just know that not all episodes will make sense for your approach. But that’s not to say it’s any less valuable — this podcast is a wealth of knowledge for any marketer looking to expand their content strategy.

Listen to the Content 10X Podcast on:

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Optimize Podcast

  • Average Length: 55 minutes
  • Publishing Cadence: Inactive
  • Best For: Business growth and digital marketing

As the name implies, Optimize Podcast is about scaling SEO channels — from backlinking to UX design to meaningful content strategies. Its host Nate Matherson is a decorated veteran, responsible for creating two venture-backed startups and acting as the Head of Growth at Numeral.

The Optimize Podcast covers technical SEO and content strategy, although there are plenty of individual episodes exploring link building, AI, and algorithm updates. The topic mostly depends on the guest in question: Matherson picks experts from dozens of niches, from in-house to agencies to contractors and freelancers.

Keep in mind that The Optimize Podcast hasn’t been updated much since Nate moved on from his role at Positional. That said, all 76 episodes are still available on YouTube, as well as many other platforms for your listening pleasure.

Listen to the Optimize Podcast on:

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Learn innovative strategies to monetize your podcast beyond ads. Discover affiliate links, self-advertising, and more.

How to Find Podcasts That Benefit Your Marketing Goals

Want to add even more podcasts to your list?

Here are some tips for finding insightful marketing podcasts:

  • Identify Podcasts by Niche. Not all marketing podcasts are exactly the same, which means the vast majority of them won’t offer what you’re looking for. That’s why it’s a good idea to find podcasts that align with your goals, whether you’re looking for B2B podcast inspiration or looking for ways to refine your goals. When searching for podcasts, be sure to narrow them down by specific tags or niches, such as ‘growth marketing’ or ‘financial marketing.’
  • Find Podcasts with Actionable Advice. The difference between good and great podcasts is how educational and useful they are. For this reason, try listening to a few minutes of prospective podcasts to make sure they apply to your industry, skill, and area of interest. Some podcasts may talk a little over your head, while others are too skin-deep to be applicable. Keep an ear out for practical tips, guides, or podcast resources, especially if they’re linked in the show notes for convenience.
  • Learn from a Diverse Range of Voices. Whether you’re an existing marketer or an aspiring show host, it pays to avoid falling into a podcasting echo chamber. Getting a lot of exposure to a lot of different techniques and shows can help you better understand what direction you want to go in next. For example, you might try listening to both general marketing and niche industry podcasts so you can get a ‘full flavor’ of shows in your niche. Then, consider listening to shows that host a variety of great podcast guests. This will go a long way toward networking as well, especially if you’re working on your podcast promotion opportunities.

The Bottom Line on the Best Marketing Podcasts

There are dozens of popular podcasts on the market, but only a few truly excellent examples that can be used as a ‘north star’ for your strategy. That’s why it’s often a good idea to listen to multiple marketing podcasts — so you can incorporate their insights into your existing marketing strategy and set aside time to enhance your own podcast.

Because podcasting, as you’ve seen, is a fairly difficult task. If you’re planning on starting a marketing podcast of your own, you should be sure to chat with industry experts like The Podcast Consultant. 

TPC is proud to help clients make their shows the best they can be, from audio production and video podcasting to social media marketing services. With more than 10,000 episodes published for hundreds of international podcasters, we’ve become one of the world’s leading authorities on creating high-quality, successful shows. 

Curious to learn more about how we can audit, launch, or optimize your podcast? Schedule a discovery call to speak with a member of the team. 

Just looking for more great podcasts to follow? Get more inspiration from our client shows.

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