In Episode 8 of Podcast Pro Tips, we explore how you can repurpose your podcast content to extend its reach and save time. You’ve already created the podcast—now, let’s turn that content into multiple forms to grow your audience.
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Transcript:
How to Repurpose Your Podcast Content
You’ve recorded and published your podcast, but what next? Repurposing your content allows you to get more mileage out of each episode by turning it into blog articles, social media clips, and more. Here’s how to do it:
1. Transcribe Your Episode
The first step after recording is transcribing your podcast. Transcriptions are great for accessibility and can easily be turned into detailed show notes or even a full blog post. Not only that, but having a transcript will boost your SEO, making it easier for search engines to find your podcast.
2. Create Social Media Clips
Take short clips (15-60 seconds) from your episode and share them on platforms like Instagram and LinkedIn. These clips should highlight key moments—whether informative or entertaining—and don’t forget to add subtitles, as many users scroll with the sound off.
3. Create Audiograms
No video podcast? No problem. Use audiograms to share audio moments with a visual component, like a waveform and a static image. These are perfect for platforms like Instagram, and tools like Descript or Headliner make them easy to create.
4. Turn Your Transcript into a Blog Post
Turn that transcription into a full blog post. This not only caters to readers who prefer written content, but it also boosts your website’s SEO by adding more keyword-rich content.
5. Use Your Email List
If you have an email list, use it! Send out key takeaways from your podcast episode to keep your audience informed and engaged. It’s a great way to invite subscribers back to your podcast.
6. Upload to YouTube
Even if it’s just your podcast audio with a static image, upload it to YouTube. As one of the largest search engines, YouTube can bring in new listeners who may have otherwise missed your content.
Key Takeaways
- Transcribe your episode into show notes or a blog post.
- Create short clips for social media.
- Use audiograms to share engaging snippets.
- Turn transcripts into blog posts for better SEO.
- Create evergreen content that can be shared again and again, long after your episode airs.
Want to learn more? Check out our blog for further tips on promoting your podcast, or watch our webinar, 10 Proven Podcast Growth Strategies, on our YouTube channel.
Need help repurposing your content? Book a free discovery call with The Podcast Consultant. We’ll help you get the most out of your podcast and take the hard work out of content promotion, so you can focus on what matters—having great conversations with your guests.